Spanish Translation of To Turn

The verb turn is one of those verbs that has so many meanings that when translating to Spanish you may find it useful to try translating a synonym instead. For example, turn in The car turned into the driveway and turn in The caterpillar turned into a butterfly have such vastly different meanings that it wouldnt make sense to think that a single Spanish verb could be used both times in translation. As always, the principle here is to translate the meaning rather than the word. Although there are dozens of ways you might translate turn depending on the context, following are some of the most common. Translating ‘Turn’ as a Verb of Motion to Spanish When turn or turn around means to rotate, girar or, less commonly, rotar can often be used. Venus, el segundo planeta, gira una vez cada 243 dà ­as terrestres. (Venus, the second planet, turns around once every 243 Earth days.)El monstruo tenà ­a una cabeza que rotaba 360 grados. (The monster had a head that turned 360 degrees.) ¡Gira la ruleta para obtener un premio! (Turn the roulette wheel to win a prize!)Lo que sucede es que no gira la ruedita donde va el DVD. (What happens is that the platter where the DVD goes isnt turning.) Girar can also be used to refer to a change in direction, such as turning to the right or left. Los coches giraron bruscamente para evitar la colisià ³n. (The cars turned abruptly in order to keep from crashing.)Puedes girar a la derecha para ver una puerta cerrada. (You can turn to the right in order to see a closed door.)El presidente de la repà ºblica gira a la izquierda. (The president of the republic is turning to the left.) Torcer (related to the word torque) can sometimes be used for turn when it refers to twisting. Un poco mà ¡s arriba, la calle tuerce a la derecha de nuevo en un à ¡ngulo de 90 grados hacia el norte. (A little bit higher, the street turns to the right again at an angle of 90 degrees toward the north.)Inserta un tornillo en cada agujero y tuà ©rcelo para que los agujeros queden alineados unos con otros. (Insert a screw in each hole and turn it so that the holes stay lined up with each other.) Translating ‘Turn’ as a Verb of Change to Spanish When turn refers to change in nature rather than of direction, you can often use one of the verbs of becoming. Mi hijita ha llegado a ser un adulto. (My dear daughter has turned into an adult.)Justo cuando la oruga pensà ³ que el mundo habà ­a llegado a su fin, se convirtià ³ en una mariposa. (Just when the caterpillar thought the world had come to an end, she turned into a butterfly.)Marà ­a se puso triste al escuchar la cancià ³n escrita por su madre. (Maria turned sad when she heard the song written by her mother.) Translating Phrases Using ‘Turn’ to Spanish The phrase turn around, when it means facing the opposite direction, can often be translated by darse la vuelta. El hombre se dio la vuelta y mirà ³ a las montaà ±as. (The man turned around and looked at the mountains.)Wall Street se da la vuelta tras un buen dato de confianza del consumidor. (Wall Street is turning around after upbeat data on consumer confidence.) Turn away can be translated by phrases meaning to look somewhere else or by abandonar or a similar verb when it means to change a mode of living. Por fin apartà © la vista de la pantalla de mà ³vil y mirà © a mis amigas. (I finally turned away from my phone screen and looked at my friends.)En solo dos meses abandonà ³ las drogas por completo. (In only two months he turned completely away from drugs.) Turn down when referring to rejection can be translated with rechazar: Sin embargo, la empleada de la agencia me rechazà ³. (Nevertheless, the employee at the agency turned me down.) But when turn down refers to lowering the intensity of something, you can use bajar: Las personas en la casa no bajaron el volumen, y los vecinos llamaron a la policà ­a. (The people at home didnt turn downs the volume, and the neighbors called the police.) Turn on, when it means to switch on, can be translated as encender: El gobierno encendià ³ las luces como un regalo para el pueblo del Zulia. (The government turned on the lights as a gift for the people of Zulia.) But note that turn on can sometimes mean to turn against, which can be translated as volver(se) en contra or poner(se) en contra: La poblacià ³n local se volvià ³ en contra los alemanes. (The local population turned against the Germans.) Turn off, when it means to switch off, can be expressed with apagar: Voy a apagar la luz para pensar en ti. (Im going to turn off the light to think about you.) Turn in, when it means to hand over, can often be expressed using entregar: Necesito una cita para entregar mis papeles. (I need an appointment to turn in my papers.) But if turn in means to go to bed, you can use ir a la cama or acostarse: Me acosto a las diez. (Im turning in at 10.)

Nihilism and Existentialism in Cormac McCarthys The Crossing

Nihilism and Existentialism in Cormac McCarthys The Crossing Cormac McCarthys second book in The Border Trilogy offers an impressive array of worldviews all competing together in the larger narrative framework of the novel. These are not only expressed through the life of the protagonist Billy Parham and his brother Boyd, but also in the narratives of the many people they encounter on their horseback journeys through the hot desert sands of Mexico. Critic Robert L. Jarrett, associate professor of English at the University of Houston-Downtown, suggests the same in Cormac McCarthy, noting that Despite the claims of the ex-priest [in The Crossing] that all mens tales are one, such visions or tales are individual, highly†¦show more content†¦In his encyclopedic entry Nihilism, Dr. Alan Pratt, professor of Humanities at Embry-Riddle University, points to the passage in Shakespeares Macbeth when she goes into her soliloquy about the futility of life to demonstrate the stance of the existential nihilist in classic literature: Out, out, brief candle! Lifes but a walking shadow, a poor player That struts and frets his hour upon the stage And then is heard no more; it is a tale Told by an idiot, full of sound and fury, Signifying nothing. (Qtd. in Pratt, para. 12.) Other well-known motifs that express the existential nihilists perspective of life include the Greek tale of Sisyphus, first noted by novelist Albert Camus in his 1942 book The Myth of Sisyphus. Sisyphus was a cruel king in Corinth who was condemned to spend eternity rolling a huge boulder up a mountain, knowing full well that once he reached the top it would again only come rumbling back down, yet he shouldered his burden again and again, faithfully trudging back up the mountainside in compliance with his fate. For the existential nihilist, the

Racial Gap And Social Mobility - 1139 Words

Talking of race or rather ethnicity in line with its effects in today’s attainment of life chances and opportunities by individuals for social mobility, we are prompted to conceptualize on matters appertaining to civil rights of individuals in various fields ranging from job allocations, medical attention, education, and distribution of resources. Social mobility refers to a tier in an open system of social strata that involves movement of various categories of people in a societal set up and majorly highlights issues to do with these people’s status characteristics. The most pernicious racial divide in the current world is in social mobility. This is in reference to the gap that coexists between a child born white, and a child born black. Racial gaps today are rampant in various sectors and thus pose a reflection of disproportionate representation of black families at the lower scale of income appendage (de Souza Briggs, 37-42). The chances of moving up or down the fam ily income ladder by race and parent’s quintile is unequal based on the skewed income distribution by race. A society can be in a position of high absolute mobility and also low relative mobility. The availability of at least some social mobility is key in providing conduits to greater equality in societies with high social inequality. Social mobility however can typically be hypothesized in terms of its direction and distance based on the quantity of the movement. 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Marketing Communications of Starbucks

Question: Describe about the Marketing Communications of Starbucks? Answer: Introduction Marketing communication is the desired strategy that is used by various organizations for communicating with the respective customers. The communication process is considered to be of great importance for any organization as it helps to understand the desired requirements and the issues of the respective customers (Carroll, 2013). This report will evaluate the desired marketing communication strategies of Starbucks of United Kingdom. Market research is the complementary part of the communication process which helps in understanding the desired requirements of the customers and the information is then transferred to the suppliers of the raw materials (Farmer, Brown, Reilly Bevan, 2013). Marketing communication mix strategies play vital role in promoting the significant growth of the organization to a large extent. Summary of the organization The Starbucks has created its reputation throughout the United Kingdom by offering the best and high quality of the services to the customers (Starbucks Coffee Company, 2016). Starbucks is the American coffee company as well as the coffee house chain (Finne Grnroos, 2009). The chain was established and founded in 1971 in Washington. The corporation offers the wide range of the food products and services to the respective customers. These consist of hot and cold drinks and different coffee products. The company became first profitable the year 1980s. The company used different promotional strategies to evaluate its significant growth and to capture the entire market segments ("Googles latest accomplishment: refining marketing practice", 2012). Integrated marketing communication is the desired concept in the marketing management that helps in integrating all the marketing process to improve the brand reputation and brand value of the concerned organization (Gordon Miller, 2012). Star bucks used the tool of integrated marketing communication in order to increase the effectiveness of the organization and this also enhanced the customer satisfaction level. Critical analysis of Marketing Communications strategy Marketing communication plays the major role in developing the proper relationship with the customers. The marketing communication models are merely based on research studies that explain the working of the communication process for marketing a particular product (Grundspenkis, 2010). There are different types of models in the marketing communication for any of the particular company. It is evident to know that Marketing Communications can make or break particular brand by creating the desired image of the brand in the minds of the respective customers (Hooley, Piercy Nicoulaud, 2012). There are different models such as AIDAS MODEL, DAGMAR MODEL, MODEL OF JOYEE, ADVERTISING EXPOSURE MODEL and HEIGHTENED APPRECIATION MODEL. For the better understanding of the concepts of marketing communications, AIDAS MODEL has been taken into consideration. This is one of the most oldest and popular communication models that help in establishing the desired relationship with the respective customer s of the concerned organization (Spanyol, 2014). The hierarchical model was proposed for selling with the different ages and it was given bay St. Elmo Lewis in the year 1990. These stages are like attract, attention, interest, maintain, to get the desired customer and creating the desired of the customer (Levinson, Meyerson Scarborough, 2008). There were certain changes in the model and later on the model that was proposed was AIDAS which stands for Attention, Interest, Desire, Action and the complete permanent satisfaction. The various stages in this process describe the marketing communication strategy for the consumers (Mclean, 2010). Attention signifies to get the desired attention of the respective customers. The next is the Interest, which aims to give interest to the customers regarding the product by providing sufficient informations to them. On the other hand, it will reveal the information that will satisfy the desired needs of the customers regarding the product. Then th e Outcome which tells the desired opinion of the customers related to the product delivered to them. It helps it understanding the feedback or the requirements of the consumers that will help in satisfying their particular needs. Next is the desire, which helps in creating the sense of desired in the customers for buying the product. This is mainly done by highlighting the benefits of the products that will help in satisfying the actual needs to the respective customers (Rice Atkin, 2013). The next is the action, which demands the desired demands from the different customers regarding the purchasing of the particular product. The simplest method to get the desired action from the customers is to form a particular toll-free number through which the customers will get in touch with the representatives of the organization. The final stage is the Satisfaction, which helps in evaluating the desired fact that the customer is satisfied after purchasing the product (Richeri, Zhang Jiang, 2013). Thus, Starbuck Corporation uses this method to enhance the effectiveness of its business processes. Evaluation of the analysis The AIDAS model of the marketing communication helps in understanding the desired requirements of the customers related to the products and Services offered by the organization (Scott, 2010). Starbuck is one of the leading companies throughout the United Kingdom and the company has done exceptionally well in capturing the market segments (Seethaler, 2009). The main purpose of this model is to attract the customers towards the products offered by the organization and thus, it will increase the selling of the products in the market segments. It is very important for the organizations to understand the desired requirements of the customers related to the products and services offered by the concerned organization. Satisfied customers are the key to success of the entire organization. Conclusion The report evaluates the facts related to the Marketing Communication Strategy adopted by the well-known company, Starbuck. AIDAS Model has been selected to understand the desired concepts of the marketing communication strategy. This model provides information related to attracting the customers and the ways for influencing the respective customers. Therefore, it is very important for the organizations to understand the desired requirements of the customers and provides services as per the requirements. References Carroll, C. (2013).The handbook of communication and corporate reputation. Chichester, West Sussex: Wiley-Blackwell. Farmer, M., Brown, D., Reilly, P., Bevan, S. (2013). Executive Remuneration in the United Kingdom: Will the Coalition Government's Latest Reforms Secure Improvement and What Else Is Required?.Compensation Benefits Review,45(1), 26-33. https://dx.doi.org/10.1177/0886368713485037 Finne, ., Grnroos, C. (2009). Rethinking marketing communication: From integrated marketing communication to relationship communication.Journal Of Marketing Communications,15(2-3), 179-195. https://dx.doi.org/10.1080/13527260902757654 Googles latest accomplishment: refining marketing practice. (2012).Journal Of Consumer Marketing,29(3). https://dx.doi.org/10.1108/jcm.2012.07729caa.002 Gordon, M., Miller, V. (2012).Conversations about job performance. [New York, N.Y.] (222 East 46th Street, New York, NY 10017): Business Expert Press. Grundspenkis, J. (2010).Advances in databases and information systems. Berlin: Springer. Hooley, G., Piercy, N., Nicoulaud, B. (2012).Marketing strategy competitive positioning. Harlow, England: Pearson Financial Times/Prentice Hall. Levinson, J., Meyerson, M., Scarborough, M. (2008).Guerrilla marketing on the Internet. [Irvine, CA]: Entrepreneur Press. Mclean, S. (2010). Analysis of the potential impact of the latest Asbestos Survey Guide upon Asbestos surveys and surveyors in the United Kingdom.J Build Appraisal,6(1), 1-3. https://dx.doi.org/10.1057/jba.2010.10 Rice, R., Atkin, C. (2013).Public communication campaigns. Thousand Oaks, Calif.: SAGE. Richeri, G., Zhang, Z., Jiang, F. (2013). The latest look at media studies in China.Studies In Communication Sciences,13(2), 106. https://dx.doi.org/10.1016/j.scoms.2013.11.003 Scott, D. (2010).The new rules of marketing and PR. Hoboken, N.J.: John Wiley Sons. Seethaler, S. (2009).Lies damned lies, and science. Upper Saddle River, N.J.: FT Press. Spanyol, T. (2014). Nuisance calls latest.J Direct Data Digit Mark Pract,15(4), 348-350. https://dx.doi.org/10.1057/dddmp.2014.31 Starbucks Coffee Company, (2016).Starbucks coffee shops - Starbucks.co.uk. Retrieved 31 January 2016, from https://www.starbucks.co.uk/